https://www.charliepaulette.com/work daily 1.0 2021-03-29 https://www.charliepaulette.com/work/shinerbock monthly 0.5 2021-03-22 https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/605ccf032bfe764ad1419e9c/605cd0327d319a06e1eb61d8/1616951256445/Spoetzl_Brewery_Shiner_Bock.jpg Work - Shiner Bock For over 12 years I managed the evolution of the Shiner brand from cult-favorite to craft beer powerhouse. https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/605ccf032bfe764ad1419e9c/605cd0e96b31d45807103cc4/1616951077494/IMG_0833.JPG Work - Shiner Bock On location with Shiner's Brewmaster during a television ad shoot. https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/605ccf032bfe764ad1419e9c/6060b6ab8424f674777429b8/1616951276665/0.jpg Work - Shiner Bock Keeping Shiner Relevant: A custom Dodge Van used in the 2015 relaunch of the Shiner Premium Re-Brand/Re-launch https://www.charliepaulette.com/work/dulce-vida monthly 0.5 2021-03-25 https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/60591c84a02102373cbb1a65/605ce5746febd23ef7c21baf/1616701137664/dulce-vita-tequila.jpg Work - Dulce Vida Tequila The OG Dulce Vida Design https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/60591c84a02102373cbb1a65/6060c355fe5b523033fe0fa5/1616954221905/DV+Sell+Sheet+Front.jpg Work - Dulce Vida Tequila Dulce Vida Comes to Life! https://www.charliepaulette.com/work/mobileadutclass monthly 0.5 2021-03-28 https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/t/6060b037ae48e22cb3ceb149/1616949453874/Picture1.png Work - Digital Marketing - Digital Media The Covid Pandemic has made digital media and the conversion funnel infinitely more important to companies than it was during the pre-pandemic period of 2019. https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/60591c84a02102373cbb1a98/605f8a24ae48e22cb3c0ab56/1616951542090/Screen%2BShot%2B2021-03-27%2Bat%2B2.27.51%2BPM.jpg Work - Digital Marketing My Mobile Website Design and Wireframe Components for a Corpus Christi Non-Profit https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060b1cd01379d51e2fed1c4/6060b3f28424f6747773eef2/1616951578466/Screen+Shot+2021-03-28+at+11.48.14+AM.png Work - Digital Marketing 2017 Hurricane Harvey Relief Program: I created and executed this program within 24 hours of the storm. https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/60591c84a02102373cbb1a98/605f988b5ded127ce814797b/1616948867154/Screen+Shot+2021-03-27+at+3.40.21+PM.png Work - Digital Marketing New product launch impressions - traditional with digital https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060b1cd01379d51e2fed1c4/6060b3a3ea4a502092144108/1616950772404/Screen+Shot+2021-03-28+at+11.46.38+AM.png Work - Digital Marketing Turning an unfortunate event into a powerful message and moment - Lawson Craddock 2018 Tour De France https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/60591c84a02102373cbb1a98/6060b49ecc316960f5a067a6/1617020553714/Screen+Shot+2021-03-28+at+11.44.32+AM.png Work - Digital Marketing New Television/Streaming Spots for Karbach. I wrote the initial creative brief and managed all creative and execution decisions. Production by Guerilla Suit - Austin, Texas https://www.charliepaulette.com/work/crawfordbock-can monthly 0.5 2021-03-28 https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/t/60592354e634277d668edccd/1616454525039/CrawfordBock.png Work - Karbach Brewing - Crawford Bock - Crawford Bock When I started with Karbach in 2017, the company was generating most of its growth from two core brands: Love Street Blonde and Hopadillo IPA. While these two beers were still growing, Karbach sought new innovation to add growth to its current arsenal. After observing some other breweries in the US establish relationships with major sports franchises, my brand manager and I sought out to do the same thing for Karbach. Under my direction, we developed a pitch to build a collaboration beer with the MLB’s Houston Astros. I directed the approach with the organization so that the pitch was sincere and included bringing the organization into the actual day-to-day brand development phases throughout the process. I also proposed a value-add component by which Karbach would donate a portion of proceeds for every beer sold to the Astros Foundation, the team’s primary community charity organization. https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/t/60592565e582be283a034ae7/1616455027560/051519-Beer30-Karbach-005.jpg Work - Karbach Brewing - Crawford Bock The pitch was successful and the team agreed to an Astros-branded beer with Karbach. I treated the organization as a cohort and, even though I managed the creative and strategic process (All creative courtesy of the amazing Guerilla Suit - Austin, TX), I encouraged the Astros to put their fingerprint on as many aspects of the brand as possible. They enjoyed the process and even chose the beer style and the name from a naming convention list. When we launched in 2019, our original forecast was to generate roughly $560,000 in additional revenue from sales of the beer. Within weeks of the launch, the product blew past initial forecasts and ended up generating approximately $10,000,000 to the company for the year and was recognized as the most successful new craft beer innovation for the entire United States (per IRI scan data) in 2019. The brand still lives on today and is a top 10 craft beer in the state of Texas. https://www.charliepaulette.com/work/music-marketing monthly 0.5 2021-03-25 https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/t/605f9b28944fef12c7d5a1f4/1616878383853/0-5.jpg Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/t/605f9ad70720934f0627d258/1616878400069/0-3.jpg Work - Music Marketing Australian rockers Wolfmother headline the 2019 Foamhenge Festival at Karbach https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/t/6060d963c2b0965023357106/1616959875193/Screen+Shot+2021-03-28+at+12.48.45+PM.png Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060db6e9c3c7737d9cdf6f9/1616960368320/0-2.jpg Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060dc12ae48e22cb3d24e58/1616960535883/IMG_5713+%281%29.jpg Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060dee72d74614665b0967e/1616961260614/Screen+Shot+2021-03-28+at+2.52.30+PM.png Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060dd2bea4a5020921772b9/1616960868168/sword.jpg Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060deff71dbfd67c7143a09/1616961283386/IMG_5478+%281%29.jpg Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060dfb364b29259ab27a08e/1616961463563/Screen+Shot+2021-03-28+at+2.56.51+PM.png Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060dc2ef46c0d3275140bf8/1616960566996/IMG_5422.jpg Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060dc88e853a96bfdc9bf3e/1616960651342/0-8.jpg Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060dd1c8926120327190992/1616960797997/download-1.jpg Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060db510720934f06384415/1616960942233/0-1.jpg Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060dd09944fef12c7e643ec/1616960779636/7ae12199d60f5b9ea96f48f7452d2953.jpg Work - Music Marketing https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/6060db313f6ac2697e63e217/6060dd750720934f063869a5/1616960887304/download.jpg Work - Music Marketing https://www.charliepaulette.com/work/axisipa monthly 0.5 2021-03-25 https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/t/60592eaecce1a531065ee70a/1617020627979/AxisCan.png Work - Real Ale Brewing - Axis IPA https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/t/6060c3103c8d2e1ad7054724/1616954139031/Screen+Shot+2021-03-28+at+12.55.09+PM.png Work - Real Ale Brewing - Axis IPA https://www.charliepaulette.com/about daily 0.75 2021-03-29 https://static1.squarespace.com/static/60591c0ebd8fd3677a7c2671/t/6061c438e6fb7c423bffa512/1617020010389/Charlie+Portraits-00644+copy.jpg Contact - I’m a Marketing Professional based in San Antonio. I am passionate about the brands and companies I represent and ensure they succeed across all aspects of business. https://www.charliepaulette.com/contact daily 0.75 2021-03-28