Digital Media & Marketing
I have worked at every level of the digital marketing world in my roles as a marketing executive. From the 30,000-foot level creating digital marketing strategies and tactics for Annual Business Plans to creating content, developing KPI’s, AB Testing of content, running CRM tracking models, Google Analytics (SEO/SEM), streaming media creation and dissemination and audience persona building.
Digital Media
The Covid Pandemic has made digital media and the conversion funnel infinitely more important to companies than it was during the pre-pandemic period of 2019.
My Mobile Website Design and Wireframe Components for a Corpus Christi Non-Profit
New Television/Streaming Spots for Karbach. I wrote the initial creative brief and managed all creative and execution decisions. Production by Guerilla Suit - Austin, Texas
2017 Hurricane Harvey Relief Program: I created and executed this program within 24 hours of the storm.
Turning an unfortunate event into a powerful message and moment - Lawson Craddock 2018 Tour De France